The Business Solution to Poverty: Designing Products and Services for Three Billion New Customers [Book] - Image 1

The Business Solution to Poverty: Designing Products and Services for Three Billion New Customers [Book]

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Right now the number of people living on $2 a day or less is more than the entire population of the world in 1950. These 2.7 billion people are not just the world’s greatest challenge—they represent an extraordinary market opportunity. By learning how to serve them ethically and effectively, businesses can earn handsome profits while helping to solve one of the world’s most intractable problems.